Melissa Hill Graphic Design
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MAPPING
SOCIAL
COHESION

Contemporary design for contemporary data.

For more than a decade, the Scanlon Foundation and Scanlon Foundation Research Institute have been conducting and leading research on social cohesion in Australia via the Mapping Social Cohesion research series. This consists of detailed surveys on social cohesion, immigration and population issues, with the objective of understanding the social impact of Australia’s increasingly diverse immigration program. The findings are then shared via a detailed report, website, and launch event, all of which occur annually.

The Scanlon Foundation is Think HQ’s oldest client and each year, we work together not only to design the communications around this significant piece of research, but to also organise the launch event.

The look and feel of each year’s event is extrapolated from the cover design of the report. It is important for each year to be easily distinguishable from the previous ones and for the design to feel contemporary to reflect the up-to-date nature of the content inside.

I provided the client with several design concepts to choose from, which all touched on themes of data, cohesion, and society.

Mapping Social Cohesion Concept 1
Concept 1 Variations: Using repeated and deconstructed typography to capture a feeling of modernity and energy, and a nod to the idea of diving into the data in great detail.
Mapping Social Cohesion Concept 2
Concept 2 Variations: The interlocking circle motif speaks to cohesion, whilst the rendering of the circles in dots speaks to the idea of data and research.
Mapping Social Cohesion Concept 3
Concept 3 Variations: Circles are enduring symbols of unity and harmony. Concept 3 uses them as an image mask to reflect the community centered in the research.
Mapping Social Cohesion Concept 4
Concept 4 Variations Here I've used harmonious gradients in warm shades to play with the idea of different groups interacting in a dynamic way.
Mapping Social Cohesion Concept 5
Concept 5 Variations Again, Concept 5 plays with the motif of circles, here they are interacting and overlapping to talk to the theme of cohesion, whilst the fine line style feels contemporary and scientific.